This post from Jason Alba reemphasizes the importance of networking, even if its uncomfortable at times!
JibberJobber Blog » Blog Archive » Uncomfortable Networking.
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Tags: blog, IM, job, network, networking
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Networking is akin to a sales process. You add 20 or so prospects at the top of the funnel, nurture them, trust the principle of psychological reciprocity (“no good deed goes unrecognized in the karmic universe”), and over time, you’ll generate one or two positive actions. Haste, impatience and aggressiveness only serve to turn off a potential prospect, just as with sales. Seems that in networking we have three layers to the sales funnel – building rapport, then establishing credibility, and finally asking for a favor. The flow of information must remain unbroken in order for the process to bear fruit, for out of sight, out of mind applies. It is harder to re-establish the rapport after an awkward six month silence, for instance.